Mark Lewis

Mark Lewis

SealdSweet International has boosted its diversification and expansion strategy with the appointment of Mark Lewis as executive vice president. He will be in charge of new product development.

Mr Lewis, former director/product leader of Chiquita’s deciduous division and CEO of Richland Sales, is accredited with developing and growing several highly successful domestic and import programs globally.

“We want to diversify the company and leverage our global presence,” said SealdSweet CEO Mayda Sotomayor. “Mr Lewis’s experience and tenure in the industry will help us achieve those objectives. We are excited to have him on our team.”

Asked about his plans and strategies, Mr Lewis explained: “The three most important company goals are: customer, customer, customer. Adding value to the trade has been the cornerstone of Univeg’s success in Europe. How we now apply that experience to our US customers is key to our acceptance. It is a privilege to be part of that process.”

Univeg, Seald Sweet’s Belgian parent company, also continues to grow globally through programme development and company acquisitions worldwide.

Seald Sweet was founded nearly 100 years ago in 1909 as the grower-owned cooperative, the Florida Citrus Exchange and is Florida’s oldest and largest fresh citrus marketing company. Upon joining Univeg in 1998, Seald Sweet expanded its growing regions and imports programmes internationally. The recent business opportunities will further advance this growth and development.