Fresh Express has introduced Organic Baby Sweet Lettuce and Organic 50/50 Mix products alongside an awareness campaign to show that its organic salads are 'Organic but more'.
The wholly owned Chiquita subsidiary is keen to promote its adherence not only to the US Department of Agriculture's organic standards, but also to its own 7 Steps of Prevention food safety programme, which it describes as a 'multi-step total supply chain approach to food protection'.
With the two new additions, which are both blends of tender leaf lettuces – the 50/50 Mix also comes with baby spinach – its organic salad clamshell line includes eight varieties.
The 'Organic but more' slogan is designed to remind retailers about the benefits of purchasing the line.
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