California lemons

Limoneira, the lemon producer based in California, US, has announced that it is undertaking a major global expansion strategy to target markets in Europe, Latin America and Asia.

According to a report in the Financial Times, the group has selected MTI Consulting to advise it on the move, which it hopes will 'result in an even stronger grip on the world lemon market' according to an MTI press release.

The exporter is ideally placed to take advantage of the current global lemon shortage, with traditionally strong producing nations such as Spain and Turkey coming up short this season.

The Limoneira Company has developed over 2,800ha in California for the production of lemons, avocados, oranges, specialty citrus, pistachios, cherries and pluots.

MTI Consulting offers bottom-line impacting solutions in strategic planning, restructuring, marketing and supply chain management.