Tuesday 8th November 2011, 09:12 Central Time
Sun World appoints new licensees
Sun World is branching into Spain and Brazil with the announcement of new grape and stonefruit licensees in those countries
Sun World has announced three new licencees, two in Spain and one in Brazil, to increase supply of its varieties to its global customer base.
In a media release issued 8 November, the company announced licenses were granted to Tanynature SA of Badajoz, Spain for stonefruit, MOYCA of Murcia, Spain for grapes, and COANA of Petrolina, Brazil for grapes.
The new appointments take the total number of countries the California-based company has licensed marketing companies in to ten.
"Spain is an essential supply platform for Europe and these new appointments will boost the production capacity as well as the accessibility to our varieties by key retailers and distributors throughout Europe and the United Kingdom," said the company’s vice president Johan Jooste. "The principals of MOYCA and Tanynature, represented by the Moya and Naranjo families respectively, have exceptional horticultural and fruit marketing expertise that will provide even greater visibility for our brands and varieties in Europe," he noted. "And," he added, "COANA's five members bring noteworthy grape farming skills and an astute attention to quality, enabling us to broaden our Brazilian supply base and extend the availability of our brands during key strategic marketing windows."
The licensed grapes include a wide range of white, red and black seedless varieties developed at Sun World's California-based variety development center, stated the media release. The fruit is sold under private trademarks and brands such as Midnight Beauty, Scarlotta Seedless, Sable Seedless and Sophia Seedless.
The licensed stonefruit includes series of plum varieties marketed under brands such as Black Diamond, Black Giant and Red Giant as well as apricots sold under the Honeycott brand, peaches under the Amber Crest brand and nectarines under the Super Star brand.
Sun World's fruit licensing program involves more than 1,000 producers and marketing companies in most of the world's major fruit-growing regions.
New variety development work is focused on a full range of fresh grapes with enhanced flavor, distinctive taste, larger berries and clusters, earlier and later ripening times and availability, and increased productivity. The company is also working to develop new plums, peaches, apricots and nectarines for its own production and for other growers to produce under license.