Asia Fruit Logistica 2011 opening

There has been a 20 per cent increase in new exhibitors for this year's Asia Fruit Logistica, demonstrating the growing value of the trade show on businesses in the Asian fresh produce market.

This year's event takes place on 5-7 September at the AsiaWorld Expo in Hong Kong, promising to be bigger and better than ever before.

Companies signing up to the event for the first time include Asia Holland AV (the Netherlands), Zeus Kiwi (Greece), Farmsecure Fruit and Capespan (South Africa) and Fruits and Green (Vietnam). Indeed, companies from 28 countries across the world have registered to exhibit.

So far, 10 countries have announced that they will be hosting pavilions and representing their respective nations, including Australia, Brazil, Chile, China, Egypt, France, Korea, the Netherlands and New Zealand.