In the US, Chiquita has marked the 42nd anniversary of Earth Day by featuring special secondary stickers on its organic bananas.
The stickers will remain on organic bananas throughout April in recognition of Earth Day, which took place on Sunday 22 April, with the labels featuring the website www.chiquitaearthday.com – highlighting the multinational's global sustainability efforts and ongoing initiatives to reduce its environmental impact.
'At Chiquita, we consider ourselves shareholders in global sustainability,' said Manuel Rodriguez, Chiquita's chief corporate responsibility officer. 'For more than 20 years, it's been an important part of our company and we know our consumers expect us to operate in sustainable ways.
'From conserving our natural resources and protecting our ecosystem, global sustainability is one of our most important and passionate endeavours,' he added. 'Taste is not the only thing we care about at Chiquita.'
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