The US market is looking forward to a strong Peruvian asparagus season as the South American nation continues to provide key support to US retailers looking to supply the product on a year-round basis.
Peru supplies 90 per cent of the US market’s asparagus supply, accounting for 189m lbs in 2011 alone, according to a press release from the Peruvian Asparagus Importers Association (PAIA).
“Our customers are looking forward to a strong season, especially with the variety of presentations offering strong value for Peruvian asparagus,” said Chris Martin, PAIA West Coast co-chair and president of Gourmet Trading.
“We anticipate stronger sales in the asparagus category as we offer quality product with very promotable volume.”
Walter Yager, PAIA East Coast co-chair and CEO of Alpine Fresh, said the organisation expects solid demand throughout the summer months and into the peak season.
“Regardless of the dip in volumes, we envision promotable quantity throughout the season,” Yager explained.
Helping to promote retail sales in the new economy is a primary focus for PAIA as importers begin the 2012/13 season.
To that end, PAIA’s importer members are partnering with retailers and discussing strategies for promotions for the upcoming summer season.
“PAIA diligently and cohesively works with industry and government agencies to advance standards of product quality, cold chain management practices and logistics, so importers can meet customers’ requirements to supply consumers with a value, quality and convenience,” noted Priscilla Lleras, PAIA coordinator.
The association said it will focus even greater efforts in 2012 on spreading the positive word to industry trade press, supermarkets and consumers concerning the benefits of fresh asparagus through articles, advertisements, direct-communication, and trade show participation.