Bert Wilschut, topfruit manager of leading Dutch marketer The Greenery, has been confirmed as one of the main speakers at this year's Eurofruit Congress Southern Hemisphere, the leading fresh produce industry conference and networking event, which is due to take place in Cape Town on 17-19 October 2012.
For the past five years, The Greenery has been closely involved in developing a network of production and marketing partners for two club pear varieties called Sweet Sensation and Dazzling Gold, teaming up with companies including Capespan (South Africa), AG Thames (UK) and SNC Socheleau (France) to establish year-round supply for a number of international markets.
Wilschut will speak during a special conference session on the increasing internationalisation of the fruit and vegetables business, explaining how and why The Greenery has sought to expand production beyond its own borders and create a marketable brand to represent that supply.
As exporters in the Southern Hemisphere look to sell and market their produce to customers all over the world, they are increasingly finding it necessary to supply produce from countries other than their own. Representatives from some of the trade’s most ambitious companies will join Wilschut to talk about their own experience of evolving into multi-source, multi-market suppliers.
Save 20 per cent on your Eurofruit Congress Southern Hemisphere registration fee by booking online now at www.eurofruitcongress.com/sh
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