The Organic Trade Association has announced the appointment of Laura Batcha as its new CEO and executive director. She replaces Christine Bushway, who left in October to pursue other interests.

Prior to the appointment, Batcha served the association in a number of roles over the past six years, most recently served as executive vide president and interim co-executive director.

“I am certain that with Laura’s executive leadership at OTA, we are well positioned for success in the coming years,” said Melody Meyer, president of the association’s board of directors.

Batcha said she looked forward to working with OTA members and its board to strengthen the integrity of organic farming, enhance the business climate and support the increasing consumer demand for organic products and advance the goal of increase organic acreage.

The OTA is the North American membership-based trade association whose mission is to promote and protect the growth of organic trade for the benefit of the environment, farmers, the public and the economy.

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