Convenience specialist Ready Pac Foods launched its digital consumer promotion, 'Fit & Fresh Challenge', in January 2014 to help motivate consumers into accomplishing some of their New Year’s resolutions, especially around eating healthier.
The California-based group has now announced the grand prize winner of the 2014 Fit & Fresh Challenge as Amber Moore of Pearland, Texas.
The Pinterest contest ran through to 16 February, and asked consumers to pin their Fit & Fresh inspirations to their Pinterest board for a chance to win a US$500 Amazon gift card, and a year’s supply of Ready Pac’s Fresh Bistro Bowl Salads. Contestants posted their creative ideas to their Pinterest board, at the same time making sure they tagged each pin with #readypac and #fit&fresh.
As part of its digital marketing strategy, the promotion received strong consumer response, the group said. Many of the consumers who participated in the challenge were engaged with the contest and participated with visual ideas to represent their goals.
“It is not a surprise why Amber Moore won when you see her entry,' said Tristan Simpson, vice-president of corporate communications. 'As you can see, she filled her inspirational board with images and ideas for a fit and healthy lifestyle.
“Amber set the bar high on creativity and innovation with how to incorporate Ready Pac products as a part of her healthy diet, and she also included unique workout tips and motivational quotes that will surely keep us all inspired,' Simpson added.
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