Zespri Green health benefits

Zespri Green Kiwifruit

In what will be New Zealand’s first ever self-substantiated health claim, and perhaps the world’s first for fresh fruit, Zespri is hoping for recognition of Zespri Green Kiwifruit’s health benefits under the Food Standards Australia-New Zealand (FSANZ) Standard for Nutrition, Health and Related Claims.

Zespri’s general manager for science & innovation, Dr David Tanner, said the health claim from FSANZ is key to its longer-term goals of gaining a European health claim for its kiwifruit.

Based on ten years of clinical trials as well as research from independent scientists and literature reviews, Zespri global marketing manager Veronique Parmentier said the health claim would be a step towards securing kiwifruit as an integral part of a healthy daily diet.

“We want to build on our base of loyal, regular consumers who value the digestive health benefits they get from eating kiwifruit,” said Parmentier.

“Many countries require health claims to be scientifically proven and approved by their governments and this substantiated health claim is part of our strategy to develop our health marketing strategy, as the world leader in kiwifruit.”