The European Union ban on Indian mangoes could present an opportunity for Brazil to increase its market share following years of decline.
A government business intelligence and strategic unit believes the South American country could fill the supply gap created by the ban, which was imposed after the discovery of fruit fly in a number of consignments bound for Europe.
Figures from Brazilian trade and investment promotion agency Apex, show that the EU imported almost €364m of fresh and dried mangoes, guavas and mangosteens in 2013. Brazil was the biggest supplier, accounting for 34 per cent of the market (€123). India’s market share was calculated at 3 per cent, worth €9m.
Brazil’s market share in Europe has been declining since 2009, mainly as a consequence of stronger competition from Peru.
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