Updated New York Apple Association website

With start of the 2014 New York state apple harvest just weeks away, New York state apple fans have a great new source for apple information at their fingertips with the overhauled New York Apple Association website.

The newly-updated website offers more of the information that consumers want, such as a variety guide, recipes and interactive maps to help find local suppliers of apples and cider.

All of this new information comes with a colourful, friendly new look and down-to-earth feel, with more pictures and videos, the group explained.

“Most of the visitors to our site want to learn more about New York state varieties, to get recipes and to find a local supplier – so we literally put that information front and center on the new site,” said NYAA President Jim Allen. “The updated site is also smartphone- and tablet-friendly, so you can access it wherever you are, however you want to.”

Also front and center on the updated site is a “buy local” message, Allen noted. “New York state is the country’s second largest apple-producing state, so New Yorkers don’t need to look any further than right here to find great apples,” said Allen.