Sun World has announced a new partnership with Farm Star Living, a national lifestyle brand that celebrates American farming, farm-fresh foods and the farm‐to-table food movement.
“We are thrilled to have Sun World onboard as Farm Star Living's exclusive grape sponsor,' said Farm Star Living Founder Mary Blackmon. 'You truly can taste the difference in their grape varieties and we're excited to help educate consumers about that difference.'
The partnership is being celebrated with a sweepstakes encouraging consumers to 'Make it a Sun World Summer!' by entering online for a chance to win a three-month supply of Sun World grapes and a Villy's Custom Beach Cruiser.
“The sweepstakes and our partnership with Farm Star Living are part of our broader efforts to engage with consumers digitally in order to promote grapes, as a sweet yet healthy snack option, to educate consumers on other exciting and delicious ways they can incorporate grapes into their meals, and ultimately elevate awareness and affinity for Sun World and our grape varietal brands,' added senior vice-president of sales and marketing Gordon Robertson.
“Farm Star Living’s focus on fresh healthy foods from the farm makes it a natural fit for our brand, and with the its rapid audience growth since launching, we believe the site and Mary Blackmon are fast becoming influential amongst consumers.'
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