Stemilt Growers is introducing a new label for its pears, called Rushing Rivers, which aims to highlight the company’s industry leading position growing and packing pears in the Wenatchee River Valley and the Entiat River Valley.
With harvesting already underway on its 2014 pear crop, Stemilt will begin packing pears in a new Rushing Rivers carton – a white box featuring the Rushing Rivers logo and tagline “the best pear locales in the world”.
“Consumers are looking for transparency when it comes to food and fruit, and our pears have a special story to tell,” said Stemilt marketing director Roger Pepperl. “Rushing Rivers pears are born and raised in the premier growing grounds for pears, where the combination of alpine mountains, clean rivers, and fertile soils creates the perfect environment for growing clean, high-quality, and dessert flavoured pears.”
The Wenatchee River Valley and Entiat River Valley run parallel of each other, separated only by the peaks of the Cascade Mountain range. Stemilt and its long-time pear partners, Peshastin HI-UP Growers, a leading growers cooperative, have been farming pears in these river valleys for decades.
“Pears are right at home in these two valleys,” said Pepperl. “The hillsides protect our trees from the heat of the summer, keeping delicate pears cool and comfortable. Clean air draws down from the mountains through the orchards to keep air flowing through each tree, which results in cleaner fruit. And the rivers in these locales are both recharged each spring by fresh mountain snowpack, delivering a plentiful and pure water sources for our pears.”
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