US pear varieties

Cristie Mather has announced she will be leaving her post as communications director for Pear Bureau Northwest.

Taking on the role as managing director of creative agency the Fiction Tribe after eight years with the Milwaukie-based organisation, Mather said in a company release that she considered it important to continue contributing to the produce industry.

“I am dedicated to the overarching mission of increasing produce consumption, and I will continue to give back to the industry that has given me so much,” said Mather.

Mather joined the Pear Bureau Northwest in 2006 and also sits on the marketing committees for United Fresh as well as the Canadian Produce Marketing Association.