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Matthew Jones



Cool Logistics heads to Asia

New event to target trends and challenges within Asian regionís cool supply chain

Cool Logistics heads to Asia

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Over 200 delegates are expected to converge on Hong Kong in September for the inaugural Cool Logistics Asia.

The daylong conference, to be held on 2 September at AsiaWorld-Expo, will provide a forum for addressing key trends and challenges within the Asian region’s perishable logistics and temperature-controlled transport sectors.

The event was officially launched at a press conference held between co-organisers Cool Logistics Resource (CLR) and Global Produce Events (GPE) at Fruit Logistica in Berlin on Thursday (5 February).

GPE managing director Gerald Lamusse said the conference would have a focus on the fresh produce industry but it had also been designed to attract interest from the wider perishable sector in the region, including meat, seafood and poultry suppliers.

“Harnessing the full potential of the Asian perishable market requires significant investment in logistics expertise, refrigerated transport services and cold chain infrastructure across the region,” Lamusse explained. “The collaboration with CLR will provide an opportunity to foster better understanding and relations between the fresh produce and logistics sectors, as a prerequisite to tackling the high levels of waste and inefficiency currently seen.”

The conference will include perishable logistics case-studies covering the whole of Asia, including India, China, Japan, South Korea and South East Asia. The programme will build on the success of Asiafruit Congress, being held in Hong Kong on 1 September, and Asia Fruit Logistica, running from 2-4 September.

“Co-locating Cool Logistics Asia with Asia Fruit Logistica will help logistics service providers and shippers to develop a greater understanding of each other’s concerns and lay the foundation for creating and developing the perishable supply chains of tomorrow.”


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