Stemilt and Sunkist have introduced their latest offering in their Lil Snappers range of smaller sized fruit for children. Inspired by the colour pink, the new 3lb combo pack features Stemilt Pink Lady apples and Sunkist Cara Cara Navel oranges in a convenient and resealable grab-and-go pouch bag.
The bag is the second combo item in the Lil Snappers line, which the two brands jointly market and pack under. It joins the Stemilt Gala apple and Sunkist Navel orange pack to create a new combo item that the companies claim is ideal for cross-category promotions in the late winter months, and especially in February alongside all of the Valentine’s Day merchandising décor. The Lil Snappers product line also includes packs for individual Stemilt apple varieties and Sunkist citrus varieties.
Pink Lady and Cara Cara Navel are known for their sweetness and attractive colouring, both of which make them popular amongst children. The 3lb high graphic pouch bag features a bright pink stripe on the top to make it stand out at retail and has a press-to-close, resealable zipper, sturdy handle, and is designed to stand up easily whenever it is on display – whether at retail stores or in the refrigerator at home.
“Our pink combo bag brings exciting flavours and high-quality fruit from Stemilt and Sunkist in a smaller size profile that’s perfect for kids,” said Brianna Shales, Stemilt communications manager. “It’s a great grab-and-go item that today’s busy parents want to find in their journey to feeding their kids healthy and tasty snacks.”
“It’s peak season for both Pink Lady apples and Cara Cara Navel oranges,” said Joan Wickham, Sunkist’s advertising and public relations manager. “Parents rave about Lil Snappers and how convenient they make it to get their kids to eat more servings of fruit. This vibrant and fun combo pack is a great new item to introduce in stores in the final months of winter and first months of spring in order to boost sales in two of the produce department’s most important categories.”
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