News and insight for North America's fresh produce buyers
Martyn Fisher

BY MARTYN FISHER

Frost sight set on driving growth

CEO of leading fresh produce software firm Linkfresh relocates to California as part of global expansion bid

Frost sight set on driving growth

Frost: Moving from Cambridge to California

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There has been movement at CEO level for a leading fresh prodce software supply company.

Linkfresh has announced the relocation of Robert Frost, group CEO, to the company’s California office in a move that further supports the organisation’s long-term growth strategy.

Frost is moving from the Cambridge office to California to "focus on driving growth in sales and market penetration" of Linkfresh ERP (enterprise resource planning) into the North American and Canadian markets, as well as into South America.

Frost will remain group CEO and oversee both the USA and UK operations, supported by Nikki Scarr, the UK-based COO.

Speaking about the move, Frost said: “North America is our most strategic and valuable market, and I am thrilled to say that the past 12 months have been fantastic for Linkfresh, during which time we have welcomed new customers on board, such as Wholesum Harvest and Pacific American Fish Company, to name but two.

“Given the importance of the North American market I am relocating to the USA in order to be closer to this important and growing market, and to ensure Linkfresh continues to deliver excellence in terms of service and return on investment to our clients.”

Linkfresh clients include G's Fresh, Produce World Group, Lincolnshire Field Products, QV Foods, and Minor, Weir and Willis.
 

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