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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Disney delight for Freska mangoes

Freska is launching four varieties of Mexican mangoes featuring Disney characters

Disney delight for Freska mangoes

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Mango specialist Freska Produce International is this month launching fresh mangos featuring Disney characters on display-ready boxes, stickers and in a Mango Recipe and Activity eBook.

Four varieties of Mexican mangoes – Tommy Atkins, Kents, Keitts and Ataulfos – will be available at US grocery retailers nationwide through to August.

The campaign launches with the Mickey Check-approved Mango Recipe and Activity eBook, designed to promote nutritious eating as a key component to building a strong, healthy body and mind. The child-friendly pages filled with Mickey and Friends characters features 11 mango recipes, fun facts and activities including a maze, word find, colouring page and more.

“The Mango Recipe and Activity eBook is a great tool showcasing the delicious flavour, nutritional value and versatility of mangoes,” said Gary Clevenger, managing member and partner at Freska. “The appeal of Disney characters on our product packaging in stores and online further promotes a healthy lifestyle for families in an exciting way.”

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