The National Agri-Marketing Association (NAMA) has awarded USA Pears and its agency Harvest PR & Marketing first place honours in the customer event category for its USA Pears Pop-Up Restaurant, staged at the 2014 FEAST Portland event.
The Best of NAMA Awards, announced last week during the 2015 NAMA annual convention in Kansas City, Missouri, honours excellence in agricultural communications.
USA Pears’ entry was just one of three entries in the entire competition to be nominated for Best in Show in the PR category.
“Educating consumers and media about fresh pear varieties, usage and handling is always our goal,” said Kathy Stephenson, marketing communications director for USA Pears. “It was wonderful working with talented chefs and seeing this creative engagement recognized on a national level.”
The USA Pears Pop-Up concept was inspired by Portland’s pop-up and street-food scene, in which chefs create temporary restaurants featuring limited-time menus that celebrate fresh, locally grown ingredients.
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