Giumarra Agricom International has debuted its new Nature’s Partner avocado nutrition initiative, spearheaded by a redesigned bulk avocado bag targeting increased consumption of the category.
Giumarra recently promoted 'Nature’s Partner – Your Partner for Nutrition' and displayed the accompanying bag at The Packer’s West Coast Produce Expo in Indian Wells, California on 2 May.
The bag aggressively promotes the Hass Avocado Board’s (HAB’s) 'Love One Today' nutritional messaging communicating avocados’ 'naturally good fats + cholesterol free' benefits.
“Given their consumer popularity and reputation as a delicious superfood, we felt strongly about positioning avocados as a vital addition to a healthy lifestyle,” says Bruce Dowhan, vice-president and general manager of Giumarra Agricom. “We are excited to share the bag and accompanying promotions with our retail partners and work with them to develop nutrition-focused programmes designed to educate their consumers and increase avocado purchases.”
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