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Fruitnet.com Staff


Fresh insights at Asia's leading produce show

With record exhibitor numbers, visitors to Asia Fruit Logistica can look forward to a productive week

Fresh insights at Asia's leading produce show

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Visitors to Asia Fruit Logistica and Asiafruit Congress can look forward to an unparalleled combination of business, networking and information opportunities on 1-4 September in Hong Kong.

Well over 8,000 top-level buyers and trade professionals from more than 60 countries are expected to pour through the doors of Asia World-Expo Center for Asia Fruit Logistica 2015. They will find an exhibition that has grown by a third, with more than 550 companies from 40 different countries and all six continents set to showcase their products and services at the trade fair on 2-4 September. 

This year, visitors can preview the wide range of products and services on display and make appointments with exhibitors online via Asia Fruit Logistica’s Virtual Market Place. An in-depth exhibitor preview also features in the bumper July/August issue of Asiafruit Magazine.


 Asiafruit Congress: get in early to get ahead

The week of activities gets under way on 1 September with the Asiafruit Congress, Asia’s leading source of strategic information and quality networking. Simultaneous English-Chinese translation is available throughout the conference.

Top speakers cover the key trends in Asia’s fast-changing markets at Asiafruit Congress and offer practical advice to help you operate more effectively. Leading food retail buyers such as Costco Wholesale Korea’s Edward Yoon Kim and Edgar Fernandez of Philippines group Rustan Supercenters discuss new market opportunities. Consumer research experts from the Silk Initiative and McCann Health explain the latest health and wellness trends, while trade specialists Bryant Christie and Hunter Food Services offer advice on market access. View the full programme here.

The conference concludes with the joint Asiafruit Congress-Asia Fruit Logistica-Cool Logistics Asia Welcome Reception on the evening of 1 September at AsiaWorld-Expo Center, a gala cocktail event not to be missed. 

Asia Fruit Awards: celebrating excellence

Asiafruit Congress also hosts the presentation of the Asia Fruit Awards, which are organised by Asia Fruit Logistica and Asiafruit Magazine to celebrate excellence in Asia’s fresh produce business. Awards to be presented include Marketing Campaign of the Year, Importer of the Year and Produce Retailer of the Year.

Cool Logistics Asia conference

Taking place on 2 September for the first time, Cool Logistics Asia focuses on “designing perishable supply chains of the future”. With top-level speakers and decision-makers from over 20 countries, the conference offers a unique opportunity to meet face-to-face with major players in the perishables logistics chain and shape solutions for individual businesses and the chain itself. Lars Kastrup, CMA CGM’s senior vice president, Asia, and IG International director Tarun Arora are among a high-profile programme of speakers for the inaugural event.

Asiafruit Business Forum

Information opportunities continue at Asia Fruit Logistica with the Asiafruit Business Forum, a programme of two sessions held each day on the show floor. Hosted by Asiafruit Magazine, the Business Forum offers useful information and practical insights for trade visitors from throughout the value-chain.

Access is free for all exhibition visitors, with simultaneous translation in English, Chinese, Japanese and Korean.
Marketing is the focus for day one (2 September), with David Smith of SVA Fruits and Joseph Ebbage of Almonds Australia explaining how repositioning your product can drive sales.

Technology’s low-cost solutions will also come under the spotlight, with Frits Popma of Popma Fruit Expertise, Juando Bautista of Maersk Line and Thomas Jestin of KRDS speaking on packaging, logistics and marketing respectively on day two (3 September).

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