Italy’s fresh fruit and vegetable growers could secure a much brighter future for their fresh produce sales if they would embrace a range of post-harvest technologies designed to foster quality and to respond better to market demand.
That was one of the key messages to come from the special technology seminar that took place at Expo Milano 2015 last Friday. Organised by Cermac, the consortium of Italy’s leading technology manufacturers, the day seminar attracted some of Italy’s leading fresh fruit and vegetable producers and producer organisations to discuss some of the future challenges for Italian growers and exporters.
“It’s clear that quality is the way forward,” said CSO president Paolo Bruni. “To win on international markets we have to focus on quality. And technology manufacturers should be applauded for putting the focus on the solution they can offer Italy’s growers and exporters.”
Unitec, Graziani, Fruit Control, Infia, and other leading Italian technology companies joined together at Expo Milano 2015 to put the focus on the contribution that technology can make to quality in fruit marketing. The audience of 50 persons included Stefano Soli of Alegra, Claudio Magnani of Apofruit, and Alessandro Fornari of Jingold as well as producers’ representatives from some of Italy’s leading growing regions.
Speakers at Cermac's seminar included Angelo Benedetti of Unitec, Roberto Graziani of Graziani, Giuseppe Montaguti of Infia, and Dr Luca Buglia of Fruit Control as well as University of Bologna’s Professor Gugliemo Costa, and Enrico Turoni of TR Turoni. The seminar was moderated by Chris White, managing director of Fruitnet Media.