Sunkist Growers is giving retailers a taste of summer at the United Fresh 2016 tradeshow, showcasing its summer citrus varieties and fresh marketing solutions.
“Sunkist is excited to share fresh ideas for seasonal citrus marketing with trade customers at this year’s United Fresh tradeshow in Chicago,” said Sunkist’s director of communications, Joan Wickham. “Beautiful, warm summer weather brings so many opportunities for consumers to zest up their routine, and the bright, refreshing flavours of citrus are the perfect complement for the season.”
Visitors to the Sunkist booth will be able to experience the wide array of point-of-sale materials offered to help educate consumers about citrus seasonality, flavour profiles, nutrition information and usage ideas that encourage purchase.
“Education is critical when it comes to driving sales in the produce department,” said Sunkist’s director of retail marketing, Julie DeWolf. “We offer retailers customisable marketing materials and displays that not only educate, but also showcase the beauty and versatility of citrus.'
“There are many delicious citrus varieties in the market during the summer months, and we will be highlighting these fresh flavours at our booth,” added Wickham.
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