Cynthia Haskins NYAA

Cynthia Haskins

Picture courtesy of New York Apple Country

The New York Apple Association (NYAA) has announced that it is starting the new year off with Cynthia Haskins at the helm as its new president and chief executive officer.

“I am thrilled to partner with New York Apple Association’s dedicated board, committed staff andcritical partners to expand brand recognition and consumption of New York apples and products,” said Haskins. “This is an ideal leadership opportunity to marry my passion for working with growers and industry to expand markets locally, nationally and globally.”

Haskins joins the association with extensive background in the produce industry, having worked with organizations such as The Oppenheimer Group, Washington Apple Commission, Northern Plains Potato Growers Association, Dole, Sunkist, Missouri Department of Agriculture, and most recently Illinois Farm Bureau.

“We welcome Cynthia’s vast experience and leadership to the New York apple community,” said Jason Woodworth, chairman of NYAA’s board of directors. “Cynthia has a results-oriented approach and a broad background that will serve our diverse industry well.”

Haskins succeeds Jim Allen, who retired on 2 January after a 20-year career with NYAA, including 16 years as president.