Giumarra's Mystic Treat for customers

 Login

Forgotten your password?

News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Giumarra's Mystic Treat for customers

Giumarra announces the first arrivals of its Nature's Partner Mystic Treat grapes from Chile

Giumarra's Mystic Treat for customers

Related Articles

North American grower-supplier Giumarra has announced its first arrivals of Nature’s Partner Mystic Treat-branded grapes from Chile, with the fruit available from now until March.

“We have enjoyed success with our niche Mystic Treat offering for several years,” said Craig Uchizono, vice-president Southern Hemisphere for the Giumarra Companies. “We are happy to see increased volumes this season.

"The timing is really special for us due to the proximity of Valentine’s Day," he noted. "We feel that promotional opportunities abound.”

Mystic Treat is described as an exceptionally sweet, crisp variety grown specifically for flavour, with medium to large-sized berries and a colourful label communicating the look and feel of a premium product."

“At a timeframe when consumers are still gathering for social events, Mystic Treat makes an excellent addition to the table,” says Kellee Harris, western region business manager for Giumarra. “Given the popularity of grapes with consumers, we’re excited to offer them a special new eating experience within the category.”

comments powered by Disqus

Keep informed...