Envy wins US consumer competition

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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Envy wins US consumer competition

New Zealand-bred apple variety holds off 31 other apples to win the apple madness bracket tournament

Envy wins US consumer competition

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US consumers have picked New Zealand-born Envy apple as their favourite in a consumer competition run by the country's Apple Association.

A total of 32 apple varieties vied for the top spot in the competition, which ran throughout March and called on apple fans across the US to pick their favourite.

A few weeks in and candidates had been whittled down to the final four before Envy was named the overall winner.

The US Apple Association’s Korenna Wilson, director of consumer health, said the competition started on 22 February and ran for five-weeks with everything from Granny Smith to Honeycrisp and Fuji apples being voted on.

“It was fun to see apple fans’ passion for their favourite varieties play out on social media," said Wilson. "Congrats however to Envy!”

Envy was born using natural plant-breeding methods, crossing Braeburn with Royal Gala apples, by Plant and Food Research in New Zealand.

T&G Global now owns the trademark for Envy and first planted it in New Zealand nine years ago. A year later T&G planted Envy in the US and the horticulture company expects to harvest more than 2m cartons in the US alone by 2020.

T&G Global’s executive general manager, pipfruit, Darren Drury said he was thrilled Envy had been chosen by so many in the US as their favourite apple.

“Envy is selling extremely well in the US and Europe but also our other key overseas markets such as Thailand, China and Vietnam," he explained. "We’re intending to increase global production significantly over the next eight years to keep up with the growing demand for this premium apple.

"New-season Envy apples from Hawkes Bay, Nelson and Gisborne will also be appearing in our Asian and European markets and New Zealand stores from this month so more people will be able to enjoy the apple that is the envy of others around the world,” added Drury.

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