GS1 DataBar Sinclair

A steady increase over the past six months in the number of fresh produce labels carrying the GS1 DataBar, a new barcode that can deliver enhanced product identification at retail point-of-sale, has been reported by leading fruit labelling and quality testing specialist Sinclair International.

This month, UK retailer Tesco plans to add DataBar labels to its loose citrus offer, while in the US state of California stonefruit packers have already begun using the system. Citrus packers in Calfornia and Florida are also reportedly poised to follow suit.

Adoption of the new barcode standard, which is unique in that it can be used on fresh produce that is sold loose and at different weights, is gathering real momentum, according to Sinclair.

'It's been over two years since the DataBar pilottransitioned into implementation mode, in June 2006,' said a spokesman.'Since then,the amount of DataBar-labelled produce has steadily increased.'

Barcoded apples and pears are apparently being procuredin sizeable number, while the volume of barcoded avocados have climbed aswell. As for tomatoes and peppers, it appears that an estimated 35 per cent of this category out ofthe north-east region of North America is now using DataBar labels.

'In North America, WalMart and Loblawstores have been leading the way in Databar adoption at retailwhileKroger stores have also beenprocuringDataBar-labeledproduct. SoonWegman's will beginimplementation as well,' the spokesman added.

According to Sinclair, retailershavereported that DataBar will help improve category management, shrinkage control, traceability and accuracy, as well as aiding throughput at self-service checkouts.

In the UK, Tesco stores have been using the DataBar since June 2006, beginning withdeciduous commodities, and this October, loose citrus will also featurethe labels.

Other UK retailers are currently evaluating how they can integrate the DataBar with their fresh produce offer.

'The benefits of having product movement data by grower/shipper will be advantageous for both the buying and selling community,' commented Tim Gagnon, vice-chairman of the US-based Produce Electronic Identification Board and a director of logistics company CH Robinson Worldwide.

» Moreinformation on the DataBar is available at the Sinclair website