Sunkist is bringing fresh marketing ideas to the Canadian Produce Marketing Association Convention and Trade Show in Toronto, to help the North American industry squeeze the most out of the summer citrus sales at the 2017.
“Now is the perfect time to plan for summer citrus promotions at retail,” said Sunkist director of retail marketing Julie DeWolf. “Sunkist offers a variety of marketing tools for retailers to build custom programmes that generate demand and sales throughout the store.
'Display bins, which provide additional shelf and promotional space, have proven to be a highly effective tool for retailers to merchandise citrus.,' she added. 'In addition, summer sampling programmes featuring freshly squeezed lemonade or salads with homemade ‘citronette’ dressings can also help keep consumers in the citrus category all summer long.”
Sunkist will be showcasing the organisation’s marketing programs at the cooperative’s booth, including its robust point-of-sale display bin offerings.
These bins, which print on demand and usually ship within a week, offer a 'powerful marketing advantage' to help retailers highlight the group's citrus and educate consumers about varietal characteristics, flavour profiles and nutritional information as well as offering on-trend usage and recipe ideas that drive sales, Sunkist noted.
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