Dole has made a double announcement, revealing that it has won a major produce industry award while also unveiling rollout plans for its Dole Go Berries! snack-size package solution.
Dole Go Berries! received a United Fresh Innovation Award in the Best New Packaging category for its three snack-size packages that snap apart to offer fruit fans four ounces of fresh Dole Strawberries.
Ventilated for freshness and easy rinsing, the proprietary package was the first to provide 'snap-rinse-go' convenience, Dole said.
Dole Go Berries! was one of 46 United Fresh Produce Association Innovation Award finalists displayed at the United Fresh Conference, which took place on 14-15 June in Chicago.
Meanwhile, the group has also announced it will roll out a blueberry variety of Dole Go Berries! this summer. The new 6-ounce variety will start arriving in stores in August 2017.
“The new Blueberry Dole Go Berries! gives even more berry lovers the easiest way to enjoy their favourite snack on-the-go,” said Barbara Dan, Dole’s senior VP of innovation. “Simply snap-off one of the right-sized snack packs, rinse right in the package and enjoy the goodness of Dole Berries wherever you go.
'Like the original strawberry variety, the new blueberry Dole Go Berries! satisfies the growing preference to take berry snacking outside the home and provides a unique, fun, fresh and healthy alternative to snack and energy bars,' Dan added.
No comments yet