Sunripe picks new CFO

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Carl Collen

BY CARL COLLEN

Sunripe picks new CFO

Paul Hoker brings "vast experience in the tomato business" to the company

Sunripe picks new CFO

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Sunripe Certified Brands has announced the hire of fresh produce veteran Paul Hoker as its new chief financial officer (CFO).

Paul’s vast experience in the tomato business and commitment to Sunripe Certified Brands’ values makes him "the perfect addition to the team", the group noted.

“We’re thrilled to have found Paul, who personally embodies the values of Sunripe Certified Brands,” said Jon Esformes, CEO of Sunripe Certified Brands. “This position has been vacant for the last few years because we’ve been waiting for someone like Paul to join arms with us in continuing to live out the mission of our company.”

Paul brings more than 12 years to the industry with experience in financial planning and reporting, acquisition strategy, financial modeling, forecasting, budgeting, and leadership.

“After seeing more closely Sunripe Certified Brand’s intense commitment to people and product, I realise this enormous opportunity I have to use my talents to contribute to this team,” said Hoker.

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