Sergio Rodriguez Suntreat

California-based Suntreat, the provider of Sumo Citrus, Oro Blanco Grapefruit, Gold Nugget mandarins, and other citrus varieties, has announced the hiring of Sergio Rodriguez as director of sales.

“These are exciting times for Suntreat under the new ownership,” said Rodriguez. “This is a great career opportunity. I am very excited to join the leadership team at Suntreat. My vast background in accounting, finance and sales are great assets to help bring diversification to their already very talented sales staff.”

In his capacity as director, Sergio aims to continue to expand Suntreat’s customer base, both regionally and nationally, and its product line within the strategic partnerships the company has built with its growers, retailers, wholesalers, and foodservice partners in the domestic and export markets.

“The addition of Sergio to the team is substantial; it’s critical,” said Tom Clark, COO of Suntreat. “We are a forward-thinking company, looking to continue to grow, and getting Sergio onboard is a key part of that. I’ve known Sergio for 30 years and worked with him in the stonefruit industry. We are building a team that is built for success, and Sergio’s experience and knowledge of the citrus industry will be key.