Del Monte Fresh Produce has announced that it will host its sixth annual 'Go Bananas!' Halloween promotion to encourage healthy eating during the Halloween holiday and promote the group's premium bananas as alternatives to traditional Halloween treats.
This year, the annual sweepstakes will have a special focus on the company’s 125th anniversary, company noted.
The promotion gives consumers the chance to win a branded Del Monte banana costume to wear for their Halloween festivities.
In honour of the company’s 125th anniversary celebration, this year’s contest will incorporate a series of witty, historic 'Go Bananas!' videos across its social media platforms, and will also randomly award a banana costume to 1,125 Del Monte banana fans who enter online.
Last year’s promotion received more than 140,000 entries and millions of impressions throughout the month of September.
“After five years of going bananas and 5,000 banana costumes dispersed among fans, we are excited to bring the Go Bananas! Halloween promotion back for its sixth year,” said Dennis Christou, vice-president Marketing North America “This year we were able to reference the promotion with our anniversary celebrations, and revamped the sweepstakes’ look and feel. We’re also pleased to send an additional 125 consumers home with their own banana costume!”
Del Monte launched the Halloween promotion to keep healthy treats top-of-mind while leading up to the Halloween season. The four-week promotion ends on 30 September.