Hector Soltero has returned to US-based avocado company Mission Produce as director of sales planning.
Soltero will report to Brent Scattini, vice president of sales and marketing, bringing more than 10 years of sales and sales management experience to the company.
“With Hector, we’ve added depth and experience to our sales management and planning processes,” Scattini explained.
“Given Hector’s experience at Mission, as well as his work outside the organisation, we feel that his skillset is a perfect fit for our needs.”
The appointment marks Soltero’s second stint with Mission after initially working for the company in a sales capacity, and as the wholesale manager from 2008-15. Subsequent to that, Soltero worked in avocado sales, most recently for Westfalia Fruit.
“I am very excited to be back at Mission,” Soltero explained. “The company continues to mature, and the opportunity was right for my return.
“Mission has grown dramatically in the past few years, and our ability to service customers as we grow is our highest priority. It makes more sense than ever to refine our planning processes to ensure we are optimising inventory levels and implementing effective sales planning strategies.”