Naturipe introduces 'FeBLUEary'

Naturipe introduces 'FeBLUEary'

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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Naturipe introduces 'FeBLUEary'

Campaign is designed to push Chilean blueberries in the US through winter months

Naturipe introduces 'FeBLUEary'

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California-based berry grower-marketer Naturipe Farms is providing retailers with a tool kit to promote the Chilean blueberry peak season in the US with a 'FeBLUEary' promotion.

“FeBLUEary is a reason for folks to get excited about fresh blueberries during the winter months,” said CarrieAnn Arias, vice-president of marketing at Naturipe. "This campaign is focused on the consumer and giving retailers the tools to promote the peak of the Chilean blueberry season to drive sales. From signage to digital content, we are collaborating with our retail partners to create excitement at the store level."

“February is an outstanding time for imported blueberries and thus our focus,” says Brian Vertrees, director of business development – west.

“Conventional volumes are already at promotable levels and the market is carrying great momentum with organics,” adds Vertrees. Naturipe will see the first of 2018’s organic peak volumes arriving in February.

Naturipe said it is encouraging retailers to utilise the FeBLUEary campaign in their stores. Retailers have options to promote multiple pack sizes and can increase sales by taking advantage of pints and 18 oz. blueberries to help upsize consumers to larger pack sizes.

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