Forgotten your password?

News and insight for North America's fresh produce buyers
Carl Collen


Vanguard's Pride Packing joins Sage Fruit

Pride Packing, acquired by Vanguard last year, aligns with Sage Fruit to market Washington State topfruit and stonefruit

Vanguard's Pride Packing joins Sage Fruit

Related Articles

Vanguard International has announced that its Pride Packing Company, acquired in 2017, has joined Sage Fruit Company to enhance the marketing, sales and distribution of its fruit as part of Vanguard’s global growth and mission to supply fresh, quality-assured produce 365 days a year.

The focus of Sage Fruit will concentrate on promoting Pride’s domestic Washington State apples, pears, cherries, apricots, peaches and nectarines.

“We are very happy to join Sage as an equity partner and to continue our working relationship with this industry leader to market and sell the fruit we grow and pack in Washington,” stated Craig Stauffer, Vanguard’s CEO. “We look forward to working closely with the Sage team and its members to deliver high quality, great tasting fruit to customers worldwide.”

Founded in 1999, Sage Fruit is a growing, marketing, and sales organization made up of four family businesses from Central Washington (Valley Fruit, Valicoff Fruit, Olympic Fruit and Larson Fruit).

In 2015, Valley Fruit and Larson Fruit combined their packing operations and formed Legacy Fruit Packers (Wapato) with a state of the art packing, storage, and shipping facility. Each of its vertically integrated members is continuously adding acreage to their well-established farms, while also replanting current acreage with high-density, new-variety trees.

“We are excited by the addition of Vanguard Pride to the Sage Fruit Family,” stated Steve Clement, general manager of Sage Fruit Company. “The addition of such a high quality growing and packing operation to Sage is an important step in our overall growth strategy and will enhance our ability to supply our customers with the best tasting, highest quality tree fruit Washington State has to offer.”

Vanguard Pride is a vertically-integrated 3,000-acre farming operation complete with its own packing and coldstorage facilities and is one of Washington’s leading fruit producers. Further development of Vanguard Pride will continue to focus on planting additional acreage of complementary products that provide a unique taste experience and superior quality.

 “We’re extremely proud of the success and development that has been created at Vanguard Pride and we look forward to further expanding our growth with the Sage marketing and sales organization,” says Brett Calhoun, general manager and vice-president of Washington Farming Operations, Vanguard Pride Packing Co.

comments powered by Disqus

Keep informed...