Disney fans looking to celebrate Mickey Mouse’s 90th anniversary on 18 November have been offered 13 special recipes to consider, described as 'American classics updated by Dole for today’s tastes and nutrition demands'.
The new recipes are the latest twist of Dole’s yearlong “Powering the Hero Within” (#DoleHero) initiative, which culminates with a four-month salute to Mickey Mouse’s 90th birthday, combining new recipes and how-to recipe videos themed to different Mickey eras with images of Disney’s true original on tens of millions of Dole bananas, pineapples, packaged salads and vegetables in US and Canadian supermarkets.
Six Classic Mickey Mouse recipes, themed to America’s favourite true original in the 1920s, 1930s and 1940s, were unveiled when the Dole campaign kicked-off on 15 October.
Continuing through January 2019, “Powering the Hero Within” includes extensive digital, social, influencer, food blogger, experiential and PR activities designed to help parents and other everyday heroes motivate their families toward healthier eating.
It also honours the long collaborative relationship between Dole and Disney, which first began in 1976 when the produce giant become the sponsor of Walt Disney’s Enchanted Tiki Room at the Disneyland Resort and at the Magic Kingdom in Walt Disney World.
“Dole and Disney share a commitment to helping families create healthier, happier lives – and no one embodies this optimistic spirit better than Mickey Mouse,” said William Goldfield, Dole’s director of corporate communications. “He is truly an icon and our RDs and recipe developers spent many months using his originality as inspiration to update some of the classic dishes popular during Mickey Mouse’s first 90 years – and the result is the broadest installment of recipes that Dole has ever created for a single programme. For us, it’s the ultimate tribute.”
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