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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Fyffes backs PurpleStride event

Fresh produce giant donated more than 2,500 bananas to participants walking to end pancreatic cancer

Fyffes backs PurpleStride event

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On Saturday 13 April, Fyffes supported thousands who walked to end pancreatic cancer by donating more than 2,500 bananas to participants of PurpleStride New York City at Brooklyn’s Prospect Park.

Hosted by the Pancreatic Cancer Action Network (PanCAN) New York City Affiliate, the 5k community event is aimed at promoting awareness and raising funds for the fight against pancreatic cancer.

“We’re so appreciative of our sponsor Fyffes for donating fresh bananas to all our participants,” said Elite Rubin, event experience chair, PurpleStride New York City. “Funds raised through this event support critical pancreatic cancer research as well as the Pancreatic Cancer Action Network’s clinical initiatives and patient services.”

Fyffes partnered with PurpleStride as part of the company’s “Fuel with Fyffes” initiative, which is focused on inspiring, empowering and fueling peoples’ will to create a better future.

“Fyffes is committed to recognising and supporting community members who are inspiring change and making a difference in the lives of others,” said Marion Tabard, vice-president of marketing for Fyffes North America. “We are honoured to be able to support PurpleStride and its incredible community of survivors, families, loved ones, researchers and more who are working tirelessly to bring awareness and change the future of this deadly disease.”

 

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