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News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

NatureFresh Farms unveils new snacking cucumber

Company claims its Unveiled Mini Cucumbers will shake up cucumber category

NatureFresh Farms unveils new snacking cucumber

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NatureFresh Farms has expanded its cucumber line-up with the launch of its new Unveiled Mini Cucumbers.

Described by the company as unique in the category, the mid-sized cucumber has a pale complexion and refreshing flavour, making it ideal for snacks or appetisers.

The company said there was tremendous growth potential for North American retailers in the cucumber segment.

“Retailers are always looking for exciting innovations and new ways to drive categories, sales and enhance the flavour offering for their consumers,” said executive retail sales account manager Matt Quiring.

“Until now, most of the seed variety innovation has revolved around the tomato category. Our new Unveiled Mini Cucumber will help deliver some excitement for consumers and retailers alike!

“When our discovery team first saw the Unveiled Mini Cucumber, we were attracted to the unique complexion of the product, however after tasting it, we knew instantly that there was something more to it than just looks and wanted to take this variety to the next level and go to market.” 

Registered dietitian Taylor Bailey described the variety as “the crunchiest cucumber you’ll ever taste”.

“Cucumbers are high in water, and a source of fibre and antioxidants, which makes them ideal for healthy snacking while standing out with its seemingly invisible skin and delicious crunch,” Bailey said.

“The Unveiled Cucumbers are definitely a dietitian approved snack!”

 

 

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