News and insight for North America's fresh produce buyers
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

No shortage of California grapes

Industry association says harvest is moving steadily toward its December conclusion

No shortage of California grapes

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California Table Grape Commission president, Kathleen Nave, has assured customers that promotable volumes of the state’s fruit will be available well into December.

According to Nave, there are often suggestions at this time of year that production in California will fall short of what is needed to supply the US market through December.

“California has dominated grape sales through December for years and this season is no different,” Nave said.

Under sunny Autumn skies, the California harvest continues to build towards its peak in the San Joaquin Valley.

“Fall is a beautiful time of year to harvest grapes in California,” added Nave. “The vineyards are full of fruit, the mornings are cool and the afternoons are sunny and warm but not hot.”

Nave said many of the newer varieties of grapes being planted in California have been bred to be harvested in Autumn.

“Nearly 50 per cent of the California grape volume is shipped to consumers from October through January, making California grapes very much a fall and early winter fruit,” she explained.

“Promotion work with retailers and conversations with consumers through social media, influencers, and advertising in multiple mediums are moving ahead full speed to support the promotable volumes of November and December and support the wrap-up in January.”

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