News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

FPAA strengthens marketing team

Andrea Ortega has been recruited as the associationís new communications coordinator

FPAA strengthens marketing team

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The Fresh Produce Association of the Americas (FPAA) has appointed Andrea Ortega as communications coordinator.

In her new role she will support the association’s efforts to develop new marketing plans, increase its social media presence, improve coordination between members and the industry and organise events, workshops and educational programmes.

Ortega has previously worked at the Tucson Hispanic Chamber of Commerce, Peace of Mind Events, Grupo GOCM, Tubac Golf Resort & Spa, and the Tubac Chamber of Commerce where she completed one of her last roles as executive director. 

She is involved with various organisations including Arizona Industry Fellows (part of the Arizona Chamber of Commerce) and the Greater Green Valley Community Foundation where she sits as an economic development advisor. 
“We are excited to have an enthusiastic believer in economic development on board,” said FPAA president Lance Jungmeyer.

“As an organisation driven to help companies succeed in their businesses, we have a story to tell, with US$100m in infrastructure improvements coming to Nogales, and a cold inspection room that will expand the breadth of items handled in Nogales, of course which means jobs.”

 

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