News and insight for North America's fresh produce buyers
Luisa Cheshire

BY LUISA CHESHIRE

Tuesday 19th January 2021, 09:26 Central Time

CH Robinson launches produce brand

Global logistics company CH Robinson is launching fresh produce brand Robinson Fresh in US

CH Robinson launches produce brand

The new branded produce range from Robinson Fresh

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A division of global logistics company CH Robinson, Robinson Fresh is now offering fresh produce to the US retail market under its own name for the first time in the company’s 115-year history supplying and transporting fruit and vegetables. 

“We are excited to have shoppers associate our brand with the high-quality fresh produce we have provided for years,” said Michael Castagnetto, president of Robinson Fresh. “We will continue to provide our retail and foodservice customers fresh produce, ideas and solutions to help their businesses both today and tomorrow, no matter what challenges they face. We are working to help consumers feed their families’ healthy lifestyles by offering the best in fresh for endless possibilities in creating nourishing meals.”

The company has provided fresh product across the world since 1905 and this was the foundation behind the creation of CH Robinson, it says. Working with growers in 35 countries and serving 50 of the 75 largest North American food retailers as customers, the company says it has built a legacy as one of the largest produce providers in the world.

“As our retail customers know, we go beyond providing fresh produce for their stores and e-commerce platforms. We combine a fresh, high-quality product with consumer and category insights as well as a global suite of services and best-in class talent to support their company’s success. As we extend our brand from behind-the-scenes to the package, we continue our commitment to be the people our customers and consumers can rely on for the best produce on the market,” said Castagnetto.

This recent change includes an update to the company’s logo, as well as new packaging for fruits and vegetables across the produce department that will now reflect the Robinson Fresh brand.

US consumers will start to see fresh produce items in the Robinson Fresh brand, like mini peppers, jalapenos, kale and mixed greens, in stores as early as this week. The company plans to roll out more products in the coming year and their current products can be found at retail and foodservice providers across the world. 

Robinson Fresh specialises in sourcing and transporting fresh produce for consumers around the world. 

Global logistics provider CH Robinson handles US$20 billion in freight and 18 million shipments annually. 

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