News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Wednesday 2nd June 2021, 05:25 Central Time

Cloud 9 tomatoes win ChefsBest Excellence Award

Honour comes just months after Pure Flavor’s snacking tomatoes scooped a ITI Superior Taste Award

Cloud 9 tomatoes win ChefsBest Excellence Award

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Pure Flavor’s Cloud 9 bite-sized Fruity Tomatoes have been awarded the coveted ChefsBest Excellence Award. 

A panel of certified Master Tasters comprised of independent, professional chefs judged the snacking tomatoes using sensory attribute quality analysis, evaluating appearance, aroma, flavour, basic taste, and texture.

This extensive sensory evaluation led ChefsBest to conclude that “Cloud 9 Tomatoes deliver overall quality with a burst of juice, fruity and ripe tomato flavours, and a sweet taste”. 

Randi Coulthard, acting CEO of ChefsBest, said: “when evaluated along with other products in the category, Pure Flavor Cloud 9 tomatoes surpassed the standards required for the ChefsBest Excellence Award”. 

This is the second time Cloud 9 tomatoes have been recognised by professional chefs with a prestigious award. Earlier this year, they also won the International Taste Institute’s (ITI) Superior Taste Award.  

“To have experienced chefs recognise Cloud 9 Tomatoes is truly an honour”, said Jamie Moracci, president of Pure Flavor. “When we first tasted this uniquely sweet snacking tomato, we knew right away it was something special that consumers and chefs alike would love.” 

According to Matt Mastronardi, executive vice-president at Pure Flavor, demand continues to surge for the new snacking tomato.

“The response we’ve received since launch has been overwhelming and it shows that there is a real consumer demand for a fresh, premium, and super sweet product in the category,” he said. “As a result, we’re increasing acreage to make sure there is a consistent supply year-round to meet demand.” 

Chef Rick Paniagua, whose new tomato salad with sesame tuna recipe features the tomatoes, said: “Cloud 9 tomatoes are outstanding alone and when combined with the other ingredients, you truly see them shine and can appreciate the complexity of their flavours”. 

Chris Veillon, chief marketing officer at Pure Flavor, added: “With this second award, attention from millions of social media users, and now gourmet recipes from executive-level chefs, the brand keeps gaining momentum. On all fronts, this product is getting a lot of attention”.

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