The National Mango Board (NMB) in the US has announced the launch of an interactive game called Jango Geography to educate children about mangos in terms of their countries of origin and health benefits.
The goal is to increase mango consumption in the US, the organisation said in a press release, with Jango Mango, the NMB’s global ambassador, serving as a guide to walk children through the educational online activity.
“Interactive games are a great way to connect with kids and this fun learning activity introduces kids to the healthy fun and flavor of mangos to help us create lifelong, loyal mango lovers,” said Wendy McManus, director of marketing for the NMB. “With the help of this game, children can interact with mangos on a whole new level.”
In Jango Geography, children can learn numerous mango facts such as the fruit’s countries of origin and their capital cities, languages spoken, currency and landmarks.
There are also facts to learn about the fruit’s history, how to select mangos, nutrition facts and the ways in which the fruit is consumed in different countries.
US mango consumption per capita has quadrupled since 1990 to an estimated 2.2lbs per year in 2007, according to the NMB.
Mango import volume for 2007 reached 661m lbs, a 3 per cent increase on 2006 and up 15 per cent in comparison to 2005.
According to Consumer Research commissioned by the NMB, some 35 per cent of US customers purchased mangos within the last 6 months.
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