Tesco-owned US retailer Fresh & Easy Neighborhood Market has launched a new range of US$0.98 fresh produce packs across its store network in response to the changing needs of US consumers on a budget for fresh quality products.
“It’s clear customers are trying to stretch budgets but they also tell us they don’t want to compromise on quality or freshness,” Simon Uwins, chief marketing officer at Fresh & Easy, revealed in a press release.
“We are introducing the 98-cent Produce Packs to help our customers start the year off right without breaking the bank,” Mr Uwins added. “We’re making changes so customers have more choices in the way they are feeding their families.”
The US$0.98 packs are delivered fresh daily to stores and currently include apples, oranges, peaches and tomatoes. With the new line, customers can choose from six different fruits and vegetables which will rotate depending on season and availability.
“Now that the holidays are over, people are starting to re-evaluate their eating habits to get back on track to better health,” said Fresh & Easy spokesperson and registered dietitian Janice Baker.
“When shopping, families need to choose foods that are high in fiber, vitamins and minerals, yet lower in fat and calories. These foods usually keep the stomach full longer as well. Consuming lots of fruits and vegetables is a great foundation to a healthy, well balanced diet.”
Fresh & Easy claims it has already noticed the tightening of budgets over the last year due to tough economic times as people change the way they shop. People are cooking more at home and are purchasing products with longer shelf life, the retailer said, resulting in a sharp spike in its sales of canned foods over the past few months, particularly canned fruits and vegetables.
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