US-based Van Groningen and Sons Inc. has revealed that it will be the first watermelon grower and distributor in California to deliver traceable produce using the HarvestMark solution.
The produce is set to hit store across the US in June 2009, according to the group.
'We are excited to be the first watermelon grower and shipper in California to deploy HarvestMark, and bring traceability capabilities to our retail partners and consumers,' said Ryan Van Groningen, sales manager at Van Groningen and Sons. 'Now, if people have questions about our watermelons – when and where it they were harvested – or if they want to learn more about our farming practices, we have a simple and dynamic way to deliver the information instantly.'
The HarvestMark is deployed on produce, trays and pallets to link harvest, packing and supply chain information, and the scannable codes can be typed into a secure web portal to provide up-to-date product information about fruit quality.
'The HarvestMark label provides a way for customers to quickly check to see if the Van Groningen & Sons watermelon they just purchased at the store is fresh and safe where it was grown. Furthermore, the label helps the watermelon grower distinguish its products and confidently and effectively communicate to the public that their products are safe in an event of a recall situation,' said J. Scott Carr, president and CEO, YottaMark. “Van Groningen & Sons’ adoption of HarvestMark will extend the HarvestMark traceability to key produce buying communities on the west coast and we look forward to working with the talented team at Van Groningen & Sons to launch a successful traceability program.”
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