Six L’s launches new potato line

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Gill McShane

BY GILL McSHANE

Six L’s launches new potato line

The grower-shipper has added fresh Florida potatoes to its product mix with new bags of red, gold and white varieties

Six L’s launches new potato line

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Florida-based Six L’s Packing Company has announced in a press statement the expansion of its product line with fresh Florida potatoes, starting in late February with product available through May in most eastern region markets in the US.

Offered in four packaged SKUs (including 5# red, gold and white potatoes, along with a 10# red, as well as bulk 50# cartons or bags along with 2000# totes), Six L’s potatoes will be marketed in a newly designed bag that features high graphic product photography to boost the visual appetite appeal, as well as cooking tips.

“With today’s consumer more and more focused on value items, we believe the timing is perfect for food based staples like potatoes,” said Darren Micelle, chief marketing officer of Six L’s Packing Company.

“As a leading grower in Florida, we take great pride in offering high quality products that are in-line with not only consumer expectations, but also show our retail buyers extended value from Six L’s Packing Company.”

In addition, Six L’s will have a custom graphic bin available for use in floor displays The bin features artwork that appeals to the farm fresh ideal.

Six L’s also supplies a complete line of tomatoes and seasonal vegetable products including squash, cucumbers and pepper, among other products.

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