The Produce for Better Health Foundation (PBH) has added 41 new videos to the Video Center of its Fruits & Veggies-More Matters consumer website.
The Video Center is filled with short informational videos featuring produce celebrity Michael Marks as he demonstrates how to check different fruits and vegetables for ripeness, outlines proper storage methods, presents healthy, fast recipe preparation, and offers many other fun and useful tidbits of produce information.
One of the newest videos takes consumers step by step through preparing a fresh persimmon, illustrating each stage in the process, creating a delicious and elegant sorbet dessert. Another shows a clever method for getting the tasty seeds out of a pomegranate using a bowl of water.
The 41 new videos, which highlight cranberries, grapefruits, pomelos, tangerines, mandarin oranges, pears, persimmons, pomegranates and winter squash, are already receiving plenty of attention from consumers. The Video Center area has totaled up over 9,500 page views in February, up from just less than 8,000 page views in January.
“These new videos are a great addition to our Video Center, which is proving to be a popular destination for website visitors,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “The videos cover a wide variety of fruit and vegetable topics and are searchable by theme, meal, or keyword searches making finding the information you’re looking for quick and easy.”
The new Video Center was designed to attract more visitors to ensure the Fruits & Veggies-More Matters message reaches an even wider audience.
To enhance their visibility, these videos will be regularly promoted on the website home page and in PBH’s biweekly e-newsletter to consumer subscribers, Keeping Moms Informed.
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