The US-based Produce for Better Health Foundation (PBH) has named Food Lion, Safeway Inc., Schnuck Markets, and Supervalu Retail Role Models for their extraordinary support of the Fruits & Veggies-More Matters® national public health initiative in 2008.
The companies will be formally recognized during the foundation's annual Board of Trustees meeting on 3 April in Monterey, California.
The four retailers, representing over 5,600 stores, were selected from the more than 60 licensed PBH retail member companies on account of their efforts to promote the Fruits & Veggies-More Matters brand in advertising, POS, packaging, promotions, websites, corporate wellness programs and community outreach activities.
Out of over 60 retailers licensed to promote Fruits & Veggies-More Matters, the four groups took their promotion of the brand to “unique and extraordinary levels”, PBH said.
“We’re extremely proud and appreciative of the efforts contributed by all of our retail donors to spread the word that increasing fruit and vegetable consumption is important,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.
“However, Food Lion, Safeway, Schnuck Markets, and Supervalu exhibited role model attributes by going above and beyond in their diverse support of the Fruits and Veggies-More Matters brand and PBH. We are especially grateful to these four companies for exhibiting a true commitment to Fruits & Veggies-More Matters, PBH and our mission.”
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